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The Summer Market™ is finally opening, y’all!  That’s right. The long wait is over.

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I’ve been in the boutique for days and days, working on the Summer Market™. Actually, I’ve been there for weeks but really, who’s counting. ME!  I’ve been counting.  It’s been a long and winding road, y’all.  So….the day of the big reveal is finally here. June 21st, the first official day of summer. Cue the excitement.  Strike up the band. OMGosh…..Cue the panic!  Breathe, Ginger. BREATHE!  Slow. Easy. Inhale. Exhale. Lather. Rinse. Repeat. OK….I think I’m alright now. *takes a big gulp of coffee* Ahhh! Now….Moving right along. 
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Yes ma’am….the first day of Summer has arrived and it brings with it the grand opening of this greatly anticipated, long awaited for and incessantly talked about hoolabalooza from Neos Skin Care™…..designed and planned just for you.  Now, I warn you ahead of time, it’s a work in progress. Something this unusual has to be. You’ll see why as you read on and the summer progresses.
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I’m sure some of you may be wondering just what is this Summer Market™ I keep talking about. Well, it’s kinda hard to explain.  It’s something that has never been done before in the history of Neos Skin Care™. I don’t know if anything like this has been done anywhere by anyone before. I’ve never seen or heard of it anyways. Yeah, leave it to me to come up with an idea so different and original there is no precedent or example to go off of.  But hey. That’s just how I roll, y’all.  I’m nothing if not original and different. We’re still trying to decide if that’s a good thing or not.
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So let’s see if I can put this all into words that make sense to anyone besides me. You see, I use to do local festivals, trade shows and open-air type artisan markets from around March through mid-December. Use to being the key word here. I don’t do them anymore because I simply do not have the time or energy nor the help I need to do them. They are a lot of work before, during and after the fact. But I kinda miss doing spring shows, summer markets and fall festivals. They were fun and exciting.  They allowed me to offer a select and oftentimes, a wider range of products and fragrances, depending on the patronage and focus or theme of the event. It was also a great place to introduce new products and get customer feedback to help me decide whether to add them to my permanent lines as well as meet and greet face-to-face.  If I sold out of a product before the event was over, I usually had others to bring out for a debut. These venues are constantly moving and turning and being added to or taken away from. They are constantly fresh and interesting.  They are just fun and interesting and exciting. And for us, they were a family affair, with Big Mister and Little Mister right in there with me…..helping out, encouraging, sharing, learning, laughing. Maybe that’s what I miss the most. Hmm….
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Thinking about the great shows and markets I use to do recently, I had this wild hair idea hit me to do something a bit like I would do with a booth space at the artisan markets but do it online at the Neos boutique. What if I designed a “section” at the online boutique with an open-air market feel to it, open all summer, to stretch outside our normal selections? I could offer limited edition scents and products, “market” promos, flash specials, maybe a contest or game here or there. And engagement with people. Lots and lots of people….because I love people and Lord knows I have the gift of gab. No crowds. No heat and humidity.  No rain-outs. You can wear anything you like, dance in the streets (or living room), sing your own versions of the Top 10 or Oldies in the middle of the aisles. Come alone or bring a friend, stuff your face with whatever your taste buds delight in. Etc. and etc. You know…all the fun stuff. Summer is suppose to be fun, right?
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Ahhh…how great is this!  It’s fresh. It’s new. It’s youthful. All the definitions of “Neos”.  Yes….Brilliant. Simply brilliant! And since I thought this was such a brilliantly inspired idea (Ahem!), I set out to make it happen. How hard could it be? It’s online for Pete’s sake! It wouldn’t be like I am hand-producing hundreds of bottles and jars of product to tote to a location, setting up a 10′ x 10′ booth space with my walled tent, tables, displays, signage, etc. I figured a couple of weeks with a few hours per day of time spent tops. Well, that couple of weeks has turned into almost a couple of months thanks to life deciding I was due a good dose of drama and unexpected “stuff”. But the delays have allowed me to put more thought into what to do for this unique one-of-a-kind online artisan’s market. It’s forced me to slow down and consider more carefully. Ironically, it’s very reminiscent of the events I would do. I would work my butt off all day, every day for weeks, and sometimes months, getting ready for a 1 to 3 day market or artisans’ event. By the time the date rolled around, I was exhausted and thinking “WHY do I do this?”. But then within the first few hours of the event, I would remember.
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Anyways, I just wanted to give everyone an idea of what the Summer Market™ is and why I’m doing it. And just in case you’ve missed the sneak peeks and teasers on the Facebook fan page, here’s just a few of the things you have to look forward to.
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But wait. There’s more. Throughout the summer, I’ll be adding, rearranging, reducing and throwing in surprises here and there. As the mood or idea strikes me, I’ll shake it up and move it around. I’ll hope you’ll join me and visit the Summer Market often. Please swing by the Neos Skin Care™ Facebook fan page to relax, chat with me, ask me questions and join in the fun.
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Alright…Alright…Alright! I hear the to-do list calling. I can’t hide from that task master no matter what I do.  Back to work so we can get this party started.  Meanwhile, y’all be sure to find this blog posted on the Facebook fan page, pop in a comment or two to tell me what you think, what you are looking forward to trying and what you want to see us do or offer at the Summer Market™. I’ll be checking in for chats throughout the days of summer. Oh, did I mention you might want to put the fan page on speed-click and set the notifications to get every post? Yeah, do that because I’ll be throwing up quick grabs, flash sales, special limited appearance announcements and more all summer long. You won’t know when and there probably will not be any encores.  But they will only be announced on the fan page. So you don’t want to miss any of them.
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Until next time…Enjoy the Ahh moments, y’all!
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